The Malaysia International Dive Expo (MIDE) is an annual event dedicated to enhancing and supporting the Malaysian dive community and industry. Since its inception in 2006, MIDE has become a crucial platform for dive professionals and businesses, drawing an average of 15,000 visitors annually, 90% of whom are dive industry professionals. Over the past 18 years, the expo has attracted more than 250,000 visitors and has helped exhibitors generate significant returns on investment through sales leads, interest, and spending.