National Sales Campaign

INTRODUCTION

Malaysia has some of the most vibrant shopping scenes anywhere in the world. With an abundance of first class malls throughout the country carrying a plethora of luxury goods, arts, crafts, gadgets, apparel and high street labels, there is practically no end to the number of retail destinations to explore. With a wide range of restaurants, accommodations, spa & wellness, beauty outlets and more, now you’re ready to Shop, Eat, Rest, and Repeat.

MALAYSIA YEAR END SALE 2024

Tourism Malaysia unveiled the icon for the ultimate Malaysian shopper today. Fondly called Miss SHOPhia (pronounced Sho’ fi’ ah or Shop’ ia), she portrays a connoisseur of fashion, design, food and an all-round debutante with an appreciation of the finer things in life. She also has a penchant for gadgets, always keeping tabs on the latest innovations in the market.

That’s not all.Miss SHOPhia also reflects a fine young woman who does not forget her roots, as she has a deep appreciation of culture and a refined knowledge of Malaysian handicrafts and traditional motifs used in the design of Malaysian-made products, such as fabrics and decorative items.

PROFILE OF MISS SHOPHIA

Female cosmopolitan Malaysian lady in her 30s. Mixed race.
Educated in Malaysia and abroad, majoring in Contemporary Arts and Design with a minor in Social Studies.
A writer by profession, and an ardent traveller.
Familiar with and interested in fashion trends and global developments in gadgets and other design elements.
Enjoys local and international cuisine.
A health buff who exercises regularly and enjoys various adventure sports, including scuba diving, cycling, trekking and off-road driving.
Enjoys the company of family and friends when she travels, shops and dines.
Has two cats.